Research & Insights
Find the latest consumer and industry data and insights on domestic and inbound tourism in the Northern Ireland.
Latest Summary:
- Northern Ireland hotel and self-catering occupancy for January-June 2024 were largely on par with occupancy achieved during the same period last year, with rates around 9% above those attained during January-June 2023.
- Cardholder spend data for the first quarter of 2024 indicates ongoing recovery for international visitors to Northern Ireland, as well as increased tourism-related spend from the Republic of Ireland and Great Britain visitors compared to the same period in 2023.
- However, data suggests a reduction in domestic tourism spend. While CSO data indicates overnight trips taken by Republic of Ireland residents in Northern Ireland during the first quarter of the year did not match the levels achieved in 2023, spend remained strong and holiday trips increased.
- Looking ahead, forward bookings for Northern Ireland accommodation present a mixed picture, while air access remains strong. International tourist arrivals reached 97% of pre-pandemic levels in the first quarter of the year and are expected to recover completely in 2024, backed by strong demand and enhanced air connectivity.
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Frequently Asked Questions
Browse our responses to key FAQs. For more information on these topics, please contact our research team at research@visitbritain.org.
Where can I find insights and data on the UK's overseas Visitors?
You can explore global market data using our interactive visualisations by quarter and by year, where you can specify the data you need and see trends over time. You can also visit our inbound market pages.
What are the latest insights on domestic trip intentions?
Please view our Domestic Sentiment Tracker, where we share data on overnight and day trip intentions, motivations to take a trip, activities planned for that trip, as well as barriers to taking a trip.
Do you have any insights on accessible and inclusive tourism?
Yes, our Accessibility and inclusion page has various reports and insights, as well as links to external resources relevant to the topic.